SOFTWARE USED
Photoshop - Illustrator
For this project, I had to create a surf wear brand from scratch. This included determining the brand identity and values before constructing a logo and then finishing with a 3 part rhetorical advertising campaign. I created a brand called Splash Surf Shop and tried to capture a fun and active brand that will remain a family favourite through the years.
Splash Logo & Variations.
Rhetorical Advertising Campaign
To demonstrate a brand that sticks with you through it all, I wanted to create a series of illustrations that depicted a child growing up with the brand. As they grow up, the waves get stronger and more chaotic, but Splash always has your back. To add another layer of surf culture, I illustrated them to mimic the surf art style popularised by Drew Brophy.
