SOFTWARE USED
Illustrator - Procreate - Firefly
Design Process
The brief for this project was to create a bright new wine label that would appeal to younger audiences. This was a first for Ballandean Estate as the brand typically stayed away from vibrant colours. However, they were introducing a new easy drinking white wine that was struggling to get noticed. The original label blended in to the background and it was my job to change that.
I was given complete creative freedom for this project and after some brainstorming I decided on a blend of Pop Art and Andy Warhol should definitely get some attention. The first thing I did for inspiration and form was play around with AI to get my character reference. Then I traced the subject and created variations to get the Andy Warhol effect for the label.
Final Print Ready label
